DUBLIN, Ireland May 25th, 2011 — InishTech, a leading provider of licensing and monetization services for software developers, are pleased to announce the availability of its Software Licensing and Protection Service (SLPS) for Independent Software Vendors building applications on the Microsoft Windows Azure platform.
InishTech’s SLPS is a monetization and licensing service running on the Windows Azure platform that enables ISVs to commercialize their applications and transition their business across to the cloud. SLPS helps ISVs to monetize their software. It provides them with the ability to configure and package their applications dynamically, in accordance with the market’s requirements, distribute their offerings safely through any marketplace or channel, and provide controlled managed trials to prospects.
According to Aidan Gallagher, InishTech CEO, “Monetization is widely accepted to be a key challenge for ISVs building new Windows Azure applications or transitioning existing applications to the cloud. We can help them by answering questions like how to repurpose their business model to handle SaaS, how to package and provision their service for different kinds of markets and customers, and how to effectively monetize their service by connecting usage to entitlements and payment. The economics of Windows Azure and the cloud are fundamentally compelling, but it’s very important the ISV has a clear path towards monetization in order to reduce the risk of making the transition. InishTech helps smooth that business decision process and ensure that the ISV can maximise the return on their Azure investment”.
“The SLP service was launched on the Windows Azure platform in November 2010 and now has over 120 ISVs on-board. “Transitioning our service to Windows Azure was phase 1 of our strategy. We are now pleased to announce that our customers can use the same market leading technology to monetize their own Windows Azure applications.”
InishTech and Microsoft are working to provide an integrated licensing and monetization service that plugs in seamlessly for ISVs building Windows Azure applications. According to Prashant Ketkar, Director – Product Marketing for Windows Azure, “The Windows Azure platform offers significant opportunities for ISVs to gain first-mover advantage in new markets. Microsoft is working closely with technology partners – such as InishTech in the area of IP licensing and logistics—to ensure that our ISV customers’ transition to the cloud is as straightforward as possible. The ISV applications resulting from this program will help a broad audience experience the platform’s value and relevance.”
About InishTech
InishTech is an innovative cloud technology company specializing in software monetization, licensing & code protection services for ISVs (Independent Software Vendors) globally. In essence, InishTech helps software companies to make money from their software.
Founded in 2009, InishTech were originally a spin-out from Microsoft and are now privately held with headquarters in Dublin, Ireland. With over 120 customers, InishTech’s flagship SLPS service is rapidly becoming the leading choice for software developers in the .NET space. Microsoft remains a key partner and a significant minority shareholder in InishTech.
